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Privacy Policy

We, The Jefferson Hotel, respect your privacy and are committed to protecting it through our compliance with this policy.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Privacy Policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check periodically for updates.

This policy applies to our Website and outlines:

  • The type of personal information we collect and receive.
  • The circumstances in which we collect or receive Personal Information.
  • The policies and procedures for use, storage and sharing of your Personal Information.
  • The use of cookies and how to control cookies on our website.
  • The procedures you should follow if you have any questions or requests in respect of your Personal Information or our policies.

We understand the importance of the safety and privacy of children on the Internet. Therefore, we do not intentionally collect personal information from users under the age of 18, nor do we offer content targeted to children. Children should always ask permission from their parents or guardians before providing any Personal Information online.   

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to the Website. We do not knowingly collect personal information from children under 13.  If you are under 13, do not use or provide any information on this Website through any of its features, register on this Website, make any purchases through the Website or provide any information about yourself to us, including your name, address, telephone number or email address. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected].

Personal Information
In this policy, 'Personal Information' or 'Personally Identifiable Information' means information about you that is unique and would actually or potentially identify you as an individual, such as your name, address, e-mail address, phone number or credit card information.

Our Website does not collect Personally Identifiable Information from you or your computer when you simply visit (e.g., browse) and unless you provide us with Personally Identifiable Information, we will not know or collect that information.  When you a request or visit a page on our Website, we do log certain communications, technical and operational information and aggregate it with other similar information to make our Website function correctly, do capacity and other technical planning, and generally make our Website function properly.  We also use this information to better understand how visitors use our Website and how we can better tailor our Website, its contents and functionality to meet your needs (see more in the section below on cookies).

You may be asked or required to provide Personal Information when you use our Website to:

  • Make or modify a reservation.
  • Request a proposal using the Request for Proposal or Request for Information forms.
  • Establish a profile and make requests using our Stay Planner tool.
  • Use the Contact Us feature.
  • Register for our Email Club.
  • Submit an Employment Application.
  • Otherwise provide us this information in the course of using of our Website.
  • By participating in marketing initiatives, surveys or responding to special offers.

Our Website limits the collection of Personal Information to what is adequate, relevant and reasonably necessary to process requests and submissions made by you in using our Website. Any Personal Information collected beyond what is expressly required to fulfill your requests will only be collected with your prior, express written consent.

Consent for processing sensitive data
In the rare instance that our Website seeks to collect or process sensitive data, such sensitive data will only be collected following the receipt of freely given, specific, informed and unambiguous agreement to process such Personal Information relating to you, the consumer. Sensitive data is defined as a category of Personal Information that includes: (i) personal data revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation or citizenship or immigration status; (ii) genetic or biometric data for the purpose of uniquely identifying a natural person; (iii) personal data collected from a known child; or (iv) precise geolocation data.

How we may use your information
When making a reservation, purchasing a gift card or using forms on the Website it is necessary to have this information to identify you, contact you and to process your purchases and requests. It may also include, if you choose to share that information with us, your preferences regarding services we may offer, such as type of room, type of bed and other special requests. From time to time, we also offer special discounts offers (for example, to seniors or for children) and we may require birth dates or other qualifying information to assess your eligibility and process your reservation or participation correctly. If you elect to participate or take advantage of a promotion, package or other service that involves third parties, your personal information will be shared with that third party to the extent necessary to participate, enroll or otherwise provide you with the service and process your purchase or request.

We may also use the information you provide to send you offers and information about the hotel’s services. These communications are generally provided via email, and you will be given an opportunity to unsubscribe.

You are always free to refuse to provide Personal Information to us, recognizing that in some cases this may limit or make it impossible for us to agree to provide you with the services or goods you may request.

Your Personal Information will never be sold or provided to any unaffiliated third parties without your prior consent.  Your information will only be shared in the following instances:

  • Within The Jefferson Hotel’s operation, with our corporate offices or sister properties so that they may provide the services you have reserved.
  • When necessary, to complete a reservation transaction with a person who, in the reasonable judgement of the hotel, is acting on your behalf or as your agent, i.e. a travel agent, corporate travel department or administrative assistant.
  • With a third-party provider involved in the processing transactions you have requested and in supplying you with services requested, included but not limited to reservations handling, data processing and storage, surveys or research, items, or services to be charged to a guest room, or in order to collect payment on your account.
  • With a public authority or official for the purpose of protecting the assets of the hotel or if in the reasonable judgement of the hotel, it appears that there may be danger to life, property or public safety which could be avoided or minimized by disclosure of the information.
  • When required by law or regulation.

Data Security
Appropriate security measures are employed to protect the loss, misuse, and alteration of the Personal Information you may provide, whether held at The Jefferson Hotel or on its behalf.  Access to your information will be limited to appropriate personnel and contractors as required to complete their job function. All ordering and reservation information is encrypted using SSL (Secure Sockets Layer) technology – including your name, address and credit card information – before it is sent over the Internet.  Unfortunately, no on-line data transmission can be guaranteed to be totally secure.  The Jefferson Hotel is not responsible for any breach of security or for any actions of third parties we believe to be responsible.    

You are responsible for ensuring the information you provide to us and that we maintain is complete, accurate and up to date. We cannot and will not be liable to you or any other party if, for any reason, you do not provide us with complete, accurate and current information or you fail to update such information in a timely manner. Your Personal Information can be updated by contacting our Reservations Department at 800-424-8014 or [email protected].

Automatic Data Collection
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the W
  • Information about your computer and internet connection, including your IP address, operating system and browser type.

The information we collect automatically is only statistical data and does not include Personal Information, but we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to: Estimate our audience size and usage patterns. Store information about your preferences, allowing us to customize our Website according to your individual interests. Speed up your searches Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include: 

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website.

This information might be about you, your preferences or your device and is mostly used to make the Webite work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies by using the Privacy Preference Center widget.  This tool automatically appears at the bottom of our Website each time you visit until you have confirmed your consent preferences, or it can be accessed at any time using the Cookie Settings navigation link in the Website footer. 

These are the types of cookies that we may use and their purpose.
Strictly Necessary Cookies:  These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any Personally Identifiable Information.

Functional Cookies:  These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

Analytics Cookies:  These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website and will not be able to monitor its performance.

Advertising Targeting Cookies:  These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Third Party Cookies: In some circumstances, we may work with third parties to provide services on our Website. For example, we use analytics services supported by third party companies who generate analytics cookies on our behalf. We may not have access to these cookies, although we may use statistical information arising from the cookies provided by these third parties to customize content and for the other purposes described above. These companies may also transfer this information to other parties where required to do so by law, or where such other parties process the information on their behalf.  We do not control these third-party cookies and their use may be governed by the privacy policies of the third parties employing these cookies. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Web Beacons: Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related Website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).

Third Party Links: Third party links are provided on this Website for your information and convenience. We do not control and are not responsible for the policies or actions of third parties linked from this Website.  You should review the posted privacy policies on any of the websites that you choose to view. Nor does the inclusion of the links imply any endorsement of the material on such websites or any association with their operators. 

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose Personal Information that we collect, or you provide as described in this Privacy Policy: To our subsidiaries and affiliates. To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our Website users is among the assets transferred. To fulfill the purpose for which you provide it. For any other purpose disclosed by us when you provide the information. With your consent. We may also disclose your personal information: To comply with any court order, law or legal process, including to respond to any government or regulatory request. To enforce or apply our Terms of Use ( or Terms of Sale ( and other agreements, including for billing and collection purposes. If we believe disclosure is necessary or appropriate to protect the rights, property or safety of The Jefferson Hotel, our customers or others. (This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.)

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information: Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. (To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website.) If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly. Promotional Offers from the Company. If you do not wish to have your email address/contact information used by the Company to promote our own products or services, you can opt out by sending us an email stating your request to [email protected].  If we have sent you a promotional email, you can use the opt-out function at the bottom of each email at any time. This opt-out does not apply to information provided to the Company as a result of a product purchase, product service experience or other transactions. We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's websiteVirginia Residents have the following rights under the Virginia Consumer Data Protection Act, effective January 1, 2023: Right to access. Consumers have the right to confirm whether a controller is processing the consumer’s personal data and obtain access to such data. Right to correct. Consumers have the right to correct inaccuracies in the consumer’s personal data. Right to delete. Consumers have the right to delete personal data provided by or obtained about the consumer. Right to data portability. Consumers have the right to obtain a copy of the consumer’s personal data in a portable and readily usable format. Right to opt out of certain data processing. Consumers will have the right to opt out of the  processing of personal data for purposes of: (i) targeted advertising; (ii) the sale of personal data; or (iii) profiling in further of decisions that produce legal or similarly significant effects concerning the consumer. A “sale” under the CDPA is defined more narrowly than under the CCPA or CPRA to mean the exchange of personal data for monetary consideration by the controller to a third party. California residents may have additional Personal Information rights and choices. Please see the California Consumer Privacy Policy Act Notice for more information. 

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our App that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email [email protected] or write us at: 101 West Franklin Street, Richmond, VA 23220.

 California Consumer Privacy Act Notice
This section provides information for California residents in connection with the California Consumer Privacy Act (“CCPA”).  Under the CCPA, “Personal Information” generally means information that identifies, relates to, or describes a particular California resident or household and includes the categories listed below.  The following sections provide details about the categories of Personal Information of California residents that we have collected or disclosed during the last 12 months.

 Categories of Personal Information Collected

We collect the following categories of Personal Information:

  • Identifiers, such as name, IP address, email address and online identifiers.
  • Personal Information, as defined in the California customer records law, such as contact information.
  • Commercial information, such as transaction information and purchase history.
  • Internet or network activity information, such as browsing history and interactions with our website.
  • Geolocation data, such as device location.

Sources of Personal Information
We collect this Personal Information directly from California residents themselves. 

Business Purposes
We may use this Personal Information to operate, manage and maintain our business, to provide our services, and to otherwise accomplish our business purposes and objectives.  Our business purposes and objectives include, for example, developing, improving and maintaining our services; personalizing, advertising and marketing our services; conducting research and data analysis; maintaining our facilities and infrastructure; undertaking quality and safety assurance measures; conducting risk and security control and monitoring; detecting and preventing fraud; performing identity verification; performing accounting, audit and other internal functions, such as internal investigations; complying with law, legal process and internal policies; maintaining records; and exercising and defending legal claims.

Disclosures of Personal Information
We disclosed the following categories of Personal Information to third parties, including our affiliates and service providers, for our operational business purposes:

  • Identifiers, such as name, IP address, email address and online identifiers.
  • Personal information, as defined in the California customer records law, such as contact information.
  • Commercial information, such as transaction information and purchase history.
  • Internet or network activity information, such as browsing history and interactions with our Websites and applications.
  • Geolocation data, such as device location.
  • Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

Sales of Personal Information
We have not sold Personal Information. For purposes of this CCPA Notice, “sale” means the disclosure of Personal Information for monetary or other valuable consideration but does not include, for example, the transfer of Personal Information as an asset that is part of a merger, bankruptcy or other disposition of all or any portion of our business.

If you are a California consumer, you have the following rights:

  • Right to Know. You have the right to request that we disclose to you the following information covering the 12 months preceding your request:
    • The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information.
    • The specific pieces of Personal Information we collected about you.
    • The business or commercial purpose for collecting Personal Information about you.
    • The categories of Personal Information about you that we disclosed and the categories of third parties to whom we disclosed such Personal Information.
  • Right to Request Deletion. You have the right to request that we delete Personal Information we collected from you.

To make a request for the disclosures or deletion described above, please email [email protected].  In some instances, we may decline to honor your request where, for example, we are unable to verify your request or where an exception applies, such as where the disclosure of Personal Information would adversely affect the rights and freedoms of another California resident. 

  • Right to be Free from Discrimination.  You have the right to be free from unlawful discrimination for exercising your rights under the CCPA.

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designated address: [email protected]. However, please know that we do not currently sell data triggering that statute's opt-out requirements.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' Personal Information, we will notify through a notice on the website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Privacy Policy to check for any changes.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:

[email protected]

To register a complaint or concern, please download and complete this Data Privacy Complaint Form and submit for review following the instructions provided within the form.